Violife Vegan Cheese
Packaging and Rebranding Concept
Welcome to see my rebranding concept for Violife vegan cheese. In this project, I have focused on redesigning the packaging for three delightful flavors. The color palette I have chosen exudes warmth, creating an inviting and comforting experience for consumers.
One of the key elements in this rebranding concept is the distinctive typography that emphasizes the importance of the text, particularly the captivating copywriting. Through clever phrases, I aim to raise awareness about
the vegan lifestyle and remind consumers of the potential harm caused to cows and their calves by milk and cheese producers.
the vegan lifestyle and remind consumers of the potential harm caused to cows and their calves by milk and cheese producers.
To create a sense of familiarity and coziness, I have incorporated a diamond pattern and a warm brown color scheme throughout the packaging. Additionally, friendly stickers have been added to evoke a feeling of home, inviting consumers to indulge in a guilt-free and compassionate choice. The overall visual style of this concept
is tailored to resonate with the preferences of the young generation. By aligning the design with their aesthetic sensibilities, I seek to make vegan cheese more relatable and appealing to this audience.
is tailored to resonate with the preferences of the young generation. By aligning the design with their aesthetic sensibilities, I seek to make vegan cheese more relatable and appealing to this audience.
